Note from Strauss and Solace: The information below was created by Puppy Culture for breeders to share with clients - you can order the video and materials at https://shoppuppyculture.com/
You can print out the information from the pdf below.
Are you a new puppy owner, ready to take the Puppy Culture journey? 30 lessons, 2
hours and 34 minutes - Get started here!
Instant wisdom - just add puppies.
We’ve been raising, training, rescuing, and breeding dogs for 33 years and we
have good news for you. It’s much simpler and easier than you think to raise a
puppy, if you do just the right thing at just the right time. But you need the wisdom
to know what those things are, and when to do them. That’s why we made
Puppy Culture - it’s your mentor-in-a-box!
Introduction to Socialization
“I’m kind of busy this week...Can’t we just do this next week?”
We’re going to say no.
Dogs will naturally mistrust anything new. If you don’t properly socialize
your dog as a puppy, he may express that mistrust with aggression or fear
to the point that you can’t take him anywhere with you. And its best to
hustle when it comes to socialization - there’s a very short window when
you have that magic touch to make a big difference
with very little effort.
In this section, Dr. Meghan Herron, DVM walks you through what
socialization really means, when it needs to take place, and what you can
do if you missed the critical socialization window.
It’s a cultural understanding, not a cocktail party
While exposure to new things is great for puppies, it’s only one of seven
key components to a well socialized dog. In this section, you’ll learn about
these seven areas you need to cover in a good socialization program.
The Communication Trinity
What do puppies, human infants, and some autistic children have in
common? Hint: They’d tell us if they could talk to us.
Did you know that the ability to communicate and control outcomes has
been proven to reduce frustration, aggression, and improve mental
function in animals and in humans?
In this fascinating first step of your new life with your puppy, you’ll learn
how to give your puppy a voice by using “doggy sign language.” Once
you see your puppy “talking” to you, you’ll never feel the same way about
puppies and dogs again!
Potty Training
It’s easy, we promise.
Puppies will naturally potty train themselves, if you just have a tiny bit of
patience and persistence. Learn how to plan, manage, and get out of the
way so your puppy can house train himself!
Little Monsters - Problem Prevention and Solving
Ouch! What is WRONG with this puppy?
Nothing. Your biting, growling, barkin’, jumpin’ fool of a puppy is totally
normal. But a “normal” puppy is not pre-programmed to behave the way
we would like, so we have some work to do.
Biting
Love hurts. But you don’t have to stand in the line of fire.
We’ve been raising puppies for almost 35 years and we can make you two
iron-clad promises:
1. Your puppy is not biting you or your children because he’s dominant.
He’s biting you because that’s what puppies do. Every one of them, since
the beginning of time.
2. If you follow our simple instructions, you and your kids won’t get hurt
and the puppy will grow out of the biting. Really, hand to our hearts, we
swear.
Resource Guarding
My little angel would never growl at me...would he?
Yes, I’m afraid he would. Resource guarding often does not emerge until
the puppy is closer to 18 months old. The sad thing is that resource
guarding is virtually 100% preventable with some ridiculously easy early
interventions, but owners don’t do them because their puppy is “so sweet.”
You need to do these super easy and quick protocols NOW with your cute
bundle of fur, while he’s still little and cute.
Choices
Wouldn’t my puppy learn faster if I tell him when he’s wrong?
Oddly enough, the research says no. Dr. Meghan Herron, DVM, tells us
about the results of her research into the use of reinforcement vs
confrontational training methods and the results may surprise you!
8-9 Weeks Old
I can’t wait for everyone to meet my new puppy!
In this section you’ll receive our four part essential socialization plan for
new puppy owners.
8-9 weeks of age can be an extra sensitive time for puppies - something
we call a fear imprint period. We demonstrate how to deal with your
puppy’s natural fear periods and give you Puppy Culture guidelines to
keep your puppy comfortable and safe!
Practical Skills Training
Time for some social graces...
In order for you to be able to get your puppy out and enjoy a rich
socialization experience, you’re going to need a few handy behaviors:
Recall
How to become a puppy magnet
Crate Training
Be kind to your dog and keep your sanity
Advanced Manding
Ask and ye shall receive. And everyone’s happier.
Leash Walking
Because it’s fun to go places with your dog
10-12 Weeks Old
Does this really all have to happen now?
In this section, we give you a plan for these very important last two weeks
in the critical socialization period. You’ll learn how to set up good
socialization sessions with outside dogs, make sure you’re covering all the
bases with your socialization program, balance exercise and rest for
calmer puppies, and finally, how to take all the skills on the road and do
cross-training trips!
But what if your got your puppy after 12 weeks old?
No worries, you can still do all the same things with your puppy it just may
take more exposures to get the same result, and you may have to do
more training. But you can still use our socialization and enrichment
program for your puppy!
Vaccinations vs Socialization
The danger may not lie where you think it does
Is it safe to take your puppy out to be socialized before he receives all his
shots? Drs Kenneth Leal, DVM, and Meghan Herron, DVM explain in
simple terms how vaccines work. You learn what the real risks and
benefits are of taking your puppy out in the world to be socialized before
he’s finished with his puppy shots, and how and when you can socialize
your puppy safely.
Puppy K
Does it really matter where I take my puppy for puppy class?
Yes, it matters so much that we wish every person who is even thinking of
a puppy would watch this section before they get a puppy, so they have
time to shop for a suitable puppy class.
A good puppy class is the cornerstone of your puppy’s socialization, but a
bad puppy class can scar your puppy for life. In this Dr. Terri Bright,
Director of Behavioral Services at the MSPCA Boston gives you a 12 point
checklist that you can use to find a good puppy class for your puppy.
What if I can’t find a good class near me?
No worries, just say “no” to bad puppy classes and do it yourself! Dr.
Bright tells you how to select appropriate playmates for your puppy and
set up your own puppy play and learn sessions.
Guarantees
Can you guarantee my puppy will grow up to the dog I dreamed of?
In this closing section, we explore how early socialization ties in to the
road ahead and what you can expect in the coming years.
To Do Lists
How can you expect me to remember all of this?
We present a lot of material in Puppy Culture and all those cute little puppies can
be very distracting, so we give you a fourth “Recap” disc that outlines lists and
even more detailed explanations for everything you should be doing on a week
by week basis.
The Puppy Culture Proposition - Frequently Asked Questions
My puppy is only 8 weeks old (or younger) - is Puppy Culture for me?
Not only is Puppy Culture for you, there’s a special advantage to starting early
with puppies. You’ll see in the film that many of the lessons are demonstrated by
puppies as young as 4 weeks old, because puppies learn certain things fastest
and most easily in the first 12 weeks of life.
My puppy is older than 12 weeks - is Puppy Culture for me?
The science based training and protocols in Puppy Culture puppy owner’s playlist
are perfect for puppies of all ages, and it’s never too late to get off on the right
foot!
Why are some of the lessons demonstrated by 4 week old puppies - are
these lessons are only for small puppies?
The exercises in your playlist are for puppies of all ages. The reason you see
very small puppies demonstrating things is that, as breeders, we introduce things
much earlier than you have an opportunity to. But the process is the same,
whether your puppy is 4 weeks old or 6 months old.
How long is the Puppy Culture Essentials Playlist?
The Puppy Culture Essentials playlist is 30 lessons, for a total run time of 2 hours
and 34 minutes. In addition, we’ve provided a fourth “recap” disc, that gives you
an approximately 45 minute summary of the lessons in a list format, with
additional details and instructions.
I notice that there’s an additional hour of material in the film that’s not in
the Essentials Playlist. Can I just buy the Essentials?
Puppy Culture is presented in a unique “teachumentary” format. We filmed one
litter as we raised and trained them, and then followed up with those puppies
over the next three years so you could see the incredible long-term results.
Rather than creating two entirely separate films of the same process - one for
puppy owners and one for breeders, we released one film in context, and priced
it inexpensively so that it would be a great value for puppy owners.
You can choose to watch or not to watch the additional chapters that are not
included in the Essentials Playlist - either way it’s a superb value!
The only complaint that we’ve gotten from puppy owners is that they like the
entire film so much that they “binge-watch” it and can’t stop!
Are there other breeders/rescue fosters who raise puppies with the Puppy
Culture program?
Yes! If you have the good fortune to be buying or rescuing a puppy from a Puppy
Culture breeder or rescue/foster home, you’re in luck. A great foundation has
already been laid in for your puppy, and now you just have to follow through with
what he’s already learned. We’re going to be developing a list of Puppy Culture
breeders but, in the meantime, email us privately for suggestions for Puppy
Culture breeders or foster homes - jane@pigsflydogs.com
But what if my puppy wasn’t raised by a Puppy Culture breeder/rescue
foster? Can I still use Puppy Culture to raise my puppy?
Even if your puppy did not come from such a luxuriously advantaged
background, you’re still in luck. The research shows that puppies can still enjoy
huge neurological and emotional benefits from the protocols in the Puppy Culture
program, even into adulthood.
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